In the case of existing portfolios, we review the management of the brands against the objectives of the business and look for ways to make the branding more effective. We provide related advice on packaging and marketing issues.

For clients in the initial stages of developing a brand, we help them to formulate their branding strategies, from contracts with the consultants and others who may be involved in devising the brand to the steps needed to properly secure the investment in the brand. We maintain and provide reports on our clients’ brands, and on competing brands where necessary, and help our clients ensure that they are using their brands consistently.

Contact Margaret Shearer on 61 2 9266 3415 or shearer@bhf.com.au; or Simon Kneebone on 61 2 9266 3420 or kneebone@bhf.com.au.